Wendy Siporen has been the Executive Director of Thrive since 2001. She launched the Rogue Flavor campaign in 2005. After starting her career as a Congressional staffer, she returned to Southern Oregon and worked as a reporter for the Oregonian, the Mail Tribune and as News Editor for the Ashland Daily Tidings. Wendy's Southern Oregon roots are deep, running back to her great-grandparents who lived and farmed in Lakeview, Oregon. She holds a Masters degree in Nonprofit Management from Southern Oregon University and a BA in Political Science from Whitman College.

Wendy believes in public service and in the power of one voice to make a difference. She lived this ideal as a member of the Talent City Council from 2003-2008, and continues it in her work with Thrive and the Rogue Flavor campaign, as an advocate for a sustainable local economy. In her spare time, you can find Wendy cheering her son Wyatt on at track meets, or hiking and camping with him and their dog Trixie in the mountains of Southern Oregon.

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